Marketing Manager Position

Position: Marketing Manager

Job Type: Full-time 

This position reports to the CEO 

Compensation: $60-$80k

Benefits:

• Opportunity to “get in early” and blaze your own trail of growth in an early-stage startup.
• “Take what you need” PTO.
• Work from home
• Available health plans.
• Available 401k plans.
• Autonomy over how and where you work

Schedule: Business hours are M-F 8-5

Work Location: Remote 

Who we are: 

SynkedUP is a SaaS company on a mission to end entrepreneurial poverty for owner/operator contractors. We are just getting started in bringing game-changing products to entrepreneurs running their own owner/operator contracting businesses. To date, we have served nearly a thousand businesses all across North America, and take pride in seeing our customers thrive, not just survive.

We’re a company that helps business owners create a business that serves them, and not the other way around. We do this by helping landscape contractors know their numbers and be more profitable. SynkedUP’s product is a system of budgeting, estimating, and automated job costing to give business owners the ability to price jobs correctly and track jobs to measure profitability.

Too many landscapers do not have a true understanding of whether they are truly making money or not. Business owners own businesses to make money – to fuel the life they want to provide for their families and teams – but without the proper planning and tracking, things go off the rails.

We don’t just sell fancy buttons, we create results for our customers. As a team, we share deep beliefs and values around serving the customer, not necessarily the transaction, and innovating to solve problems for the landscape industry.

The role:

As a leader owning marketing business objectives, you’ll be required to have the experience and creativity to manage all aspects of marketing. This role requires you to step out of your comfort zone as you lean into solving hard problems and pursue personal growth. Leadership and the willingness to learn and be adaptable are absolutely essential as you figure out what works and doesn’t work. Obsessing over getting SynkedUP into the hands of folks who so desperately need it.

From taking on new challenges to following the lead of incredible mentors, you will grow, learn, and make a difference for others.

You’d make a great fit for this role if: 

You’re good at: 

• Leading and collaborating with others to drive growth
• Communicating with fellow team members
• Building and leveraging traffic from prospects
• Nurturing prospects with genuine value, driving to conversions.
• Identifying opportunities for new tactics
• Sticking to strategy and ensuring return on investment
• Focusing on LTV and CAC ratios and more

Extra awesome 

• You have a relentless tenacity and pursuit of personal and professional growth.
• You have a never-say-never attitude
• You’re comfortable using CRM systems and analyzing data
• You have experience working at a tech company and/or a contracting business such as landscaping or excavating company.

 What you’ll do:    

As Marketing Manager, you’ll be responsible for:

• Identifying and taking ownership of certain KPIs.
• Ensuring clear KPIs are established and adhered to for marketing campaigns and effectively tracking and reporting on the initiatives.
• Developing brand-focused and product-focused marketing campaigns for SynkedUP’s target markets.
• Working with the CEO on marketing strategy.
• Working closely with the sales, product, and customer success teams.
• Building, maintaining, and auditing clean data in our CRM.
• Taking ownership of our channels such as events, content marketing, partners, and affiliates.
• Providing direction to keep messaging and graphic communications authentic and on-brand.
• Taking initiative to be creative and ambitious for all marketing campaigns.
• Completing annual budget proposals and ongoing budget management and maintenance.
• Developing annual marketing plans that include digital marketing, events, public relations, displays and sponsorships, content marketing, web design and development, social media marketing, and more.

• 2-5 years experience in marketing roles. You’ve done this before and pumped to get started.
• “Humble, hungry, and smart” character traits
• High proficiency in CRM systems and spreadsheets.
• Ability to craft customer journeys and automated workflows.
• Excellent communication skills with high energy and a great attitude.
• Incredible writing skills. You have a knack for crafting interesting copy.
• Experience in content marketing is highly valued.
• Ability to manage projects and vendors and see projects through to completion.
• A strategic mindset that allows you to understand industry trends and customer needs.
• Relentless creativity and ambition.
• Attention to detail (cross your T’s and dot your i’s!)
• Excellent organizational skills, and superior time management skills.
• Ability to meet deadlines and self-manage your workload.

Our tech stack: 

• Office 365
• Hubspot
• Excel
• Notion
• Zoom
• Slack
• Stripe
• Intercom
• Heap
• Trello

Why join us  

Working at SynkedUP can accelerate your career and allow you to work with world-class talent. We’re a team that loves what we do and we all thrive on our ability to make an impact for the entrepreneurial contractor and their teams. There are many benefits that come with working with us such as:  

• Opportunity to “get in early” and blaze your own trail of growth in an early-stage startup.
• “Take what you need” PTO.
• Work from home
• Available health plans.
• Available 401k plans.
• Autonomy over how and where you work