Both are momentum killers.

There is no silver bullet to building a solid business you love.

Rather, it’s like a 100 golden BBs, that all need fired in the right order.

Sequencing matters.

You could solve the right problem, just at the wrong time.

Getting all hung up and pending a lot of money on a “branding package” when you are struggling to get any leads is right problem, wrong time.

A better thing to do is to ask yourself what has worked in the past to get leads, and then do more of that.

Don’t go making up a peripheral problem to solve while the core root issue stays under the surface.

Some examples of the small “golden BBs” that need fired in the right order for contractors:

• Figure out your overhead recovery and breakeven, so you can price jobs profitably
• Track all your hours and expenses to the job, so you can measure estimated vs actual
• Build estimating templates so you can reduce your proposal turnaround time
• Get your payment schedules on your jobs dialed in to even out cash flow
• Show your team what good looks like. Show them the estimated vs actual reports
• Do more of what has already worked for you in marketing. Simplify.

I could go on, but you get the idea.

So often, the temptation is to start thinking “we’re missing something” when we encounter trouble.

And so we go off in pursuit of that silver bullet.

And that scattered focus is what kills progress, momentum, and potentially, your business.

So, resist the temptation.

Focus.

Ask yourself – what is my goal in the next 6 months.

Then write down all your ideas of how you could achieve that.

Then, ask, is there one of these ideas, if done really well, that could propel me to that goal by itself.

If yes, circle it, and cross out all the rest.

The other good ideas are a distraction.

If you try to do 5 of them, you’ll fail.

Pick one.

Some dumpster fires you just let burn.

It’s more expensive to extinguish them than it is to let them burn.

Make the list.

Cross all of them out but one.

The do it. Let nothing stop you.

You do that, while I go do the same.

I gotta practice what I preach here

We’re all susceptible to the same pitfalls.

Go get ‘em.

Weston Zimmerman

SynkedUP CEO & founder

P.S. Get clarity, figure out what things you need to cross off your list so you can focus, in person, at our Contractor Summit event!

We’re going to be touring Evolve Design & Build’s facility, their office, their process, everything.

Sept 11-12, Kitty Hawk, NC. Right on the beach.

Get $250 off your tickets by using code EARLYBIRD, or if you are a SynkedUP user, get $300 off by using the code SYNKEDUP.

Want to see how SynkedUP helps contractors price their jobs profitably? Book a call.