Weston Zimmerman
CEO and Founder
Weston Zimmerman started in landscaping as a teenager at Tussey Landscaping in central Pennsylvania. Over 15 years he grew to lead crews on award-winning design/build projects while diving deep into operations and leadership. Struggling with figuring out profitability and dealing with over complicated workflows between the office and field, he co-founded SynkedUP — a business management app built by contractors, for contractors. Now leading SynkedUP, Weston is driven to end entrepreneurial poverty in the trades and help blue-collar contractors build profitable, thriving businesses.
Business Management
When to Invest in Professional Landscaping Tools and Equipment
Every landscaping owner has found professional landscaping tools and equipment that might benefit their business, looked at the price tag…and hesitated. Turns out the professional-grade trimmer costs three times as much as the one next to it. It’s hard to go against the logic of just settling on the cheaper…
Estimating & Pricing
The Biggest Landscaping Mistakes Contractors Make (And How to Avoid Them)
Some of the biggest landscaping mistakes contractors make usually nothing to do with the quality of their work. Rather, it’s the mistakes that show up before the work even starts. We’re talking about your landscape estimate. You can be the best installer in your market, run a tight crew, and…
Business Management
Managing Overhead Costs in Landscaping Business Without Killing Profit
Imagine that you have a buddy, a fellow landscaping contractor. He’s asking you for some advice. This friend has got plenty of work coming in, and currently his business is pulling in about $500K of revenue. He feels like his business should be in a good spot financially, but somehow…
Business Management
What is the Value of Landscaping Business Management Software?
Too many owners feel like their business is running them, and not the other way around. It’s an uncomfortable catch 22; You started a business for freedom, but end up feeling more trapped than ever. This is a big reason why landscaping business management software exists. A lot of software…
Marketing & Sales
Targeted Landscaping Leads That Do Not Waste Your Time
Does this sound familiar? You drove 45 minutes to quote a job, spent an hour on-site, sent the estimate…and never heard back. Most landscaping contractors struggling to close leads think they have a lead volume problem. They don’t. They have a lead quality problem, and there’s a big difference. Chasing…
Estimating & Pricing
How to Bid Landscaping Jobs You’ll Actually Win
When landscaping contractors lose out on bids, it’s usually for one reason: Pricing. Too many contractors trying to figure out how to bid landscaping jobs make one of two mistakes. Some price too high, out of fear. Most take the route route of pricing too low, chasing work by offering…
Business Management
What You Should Know Before Starting A Landscaping Business
Starting a landscaping business felt straightforward when it was just you and the work. Then year one hit. The crew, the cash flow, the bids that don’t pencil out, the customers who pay 60 days late. Sound familiar? Running a business is a different skill set entirely, and the gap…
Crew Management
What Makes a Landscape Foreman Worth Their Weight in Profit
A full schedule is not the same thing as a profitable business, and too many contractors learn this the hard way. Business owners often chase jobs hoping to fix problems with margin that volume alone cannot solve. Where profit is actually determined is in estimating, which sets a ceiling on…
Marketing & Sales
Turning a Landscape Consultation into a Job: A Contractor’s Sales Guide
Why do contractors lose out on jobs? It’s not always because a company does bad work or has unreasonable prices. Often, the actual issue is that the company’s landscape consultation doesn’t manage to close the gap between an excited homeowner and a signed contract. The consultation is the most important…
Estimating & Pricing
How Landscaping Estimating Software Patches The Leaks In Your Profits
Some landscape contractors stay booked and busy, but at the end of the day, they still feel broke. Their calendar is full, their crew is working, invoices and estimates are going out, but profits aren’t reflecting that at all. Why not? In situations like this, the problem isn’t with the…
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